Tag Archives: Creativity

Banking on Experience Design

Posted on 05/03/2011 by will novosedlik

………………………………………………………………………………………………………………………………….. Isn’t it funny that as more and more transactions these days are made online, traditional brick-and-mortar operations are beginning to discover the power of leading edge retail environment design? The banking industry is a case in point. For as … Continue reading →

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How ‘Sticky’ is Design Thinking?

Posted on 04/26/2011 by will novosedlik

…………………………………………………………………………………………………………………………………. On its way to meme-hood, even before it has had a chance to gain purchase in the minds of the people who need it most, the term ‘design thinking’ is showing signs of mutational stress that threaten a common … Continue reading →

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Really Green Washing

Posted on 02/28/2011 by will novosedlik

…………………………………………………………………………………………………………………………………. You’re looking at laundry soap. A whole half-teaspoon of it – and it’s enough to clean a 30-lb load of laundry in cold water. This is real green washing – not the kind that many companies do to make … Continue reading →

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Creative Vibrations

Posted on 02/18/2011 by will novosedlik

……………………………………………………………………………………………………………………………. Thursday, February 17, 2011: At the Umbra concept store on John  St. in downtown Toronto, 200+ people gathered to celebrate the launch of M/I/S/C/ Magazine, brainchild of Idris Mootee, founder and president of what is emerging as the hottest … Continue reading →

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Iconic Mnemonics

Posted on 02/14/2011 by will novosedlik

………………………………………………………………………………………………………………………………….. Can a city be a brand? Of course it can. Like any company, or product, or institution, or service, or cultural group, a city – or a country for that matter – competes for attention against everything else in … Continue reading →

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